Think about how many times you've done it.

With that being said, check out these intelligence-gathering tips. Evaluate a competitor's:

• Entry Page Download Time
• Unique Selling Proposition (USP)
• Communicated Value
• Communicated Credibility
• Voice and Message
• Value-add Features and Material
• Customer and Lead Acquisition Tactics

Understand your competitors' business philosophies, value proposition and online marketing tactics. Compare the findings against your own initiatives to evaluate your strengths and weaknesses. Who's stronger and better positioned for market share victory? I hope it's you.