Important high quality websites will receive a higher PageRank.
This is the truest statement that exists. If you’re a Google nut and persist in having all your eggs in the Google basket, then you need to substantiate relevancy of your links and not quantity. Quantity means something for other search engines, not Google. Google would prefer 100 quality links from like or similar websites, with a high PR, than a million non-related websites. It just means more work for them in the end. If you have two Internet Directories with a PR8 each, and they link to one another, then Google would assess that as more important than the thousand or so links pointing to the Internet Directories from personal websites about cars, boats, computers and so on. But; other engines would use those thousand and so other links to establish relevancy. Don’t forget about the other engines.
Let’s listen to Google
Google themselves state, “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyses the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.” (Full information available at http://www.google.com.au/technology)
So in conclusion, listen to fact not fiction. The professionals are the people with the correct and factual information that you need. Avoid those unprofessional people with little knowledge. Once money is paid, for an Internet service or product, it can be extremely difficult to recover lost funds. This information is mostly released from Google and other search engines, so if in doubt, go directly to the engines and ask questions. They are generally more than willing to help you with your enquiries. Note that this may take a while with the volume of emails and correspondence received be these search engines daily.
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