TRACKBACKING FOR TRAFFIC Trackbacks are good because they bring traffic to your blog when you trackback other blogs. Being the "victim" of a trackback is also good because it means another blogger has read your blog and deemed something you wrote worthy of including in their blog. There is a good chance if they trackbacked you that they also made a direct link to your blog too. This helps your social proofing because it provides evidence that other people are reading and responding to your blog articles. However the real power of trackbacking is an awareness building tool to get the attention of other bloggers. When you first start blogging not many people will know your blog exists. By trackbacking other bloggers you demonstrate interest in their content which is a surefire way to make them interested in you and your blog. It's very likely that the blogger you trackbacked will follow the link and see what your blog is all about. If you have been following my advice and have written some pillar articles your new visitor will like what they see, very likely subscribe to your blog and if you are lucky may even trackback you or mention your blog in a future entry on their blog. If nothing else, by trackbacking a blogger you will forever occupy some of their mind-space, which in the future may open up all kinds of doors and opportunities for traffic.