HERE IS THE SECRET It wasn't the actual product that ramped up my list growth. It was because of the process I went through to promote it. There's a well known "secret" in Internet marketing that to truly build massive success online you need to continue to roll-out new launches and build on each previous success. New product launches are incredibly powerful list building machines. You might think that it's about selling as many units of whatever you are promoting - but that's only half the story. The real killer strategy here is to build each launch on top of the success of the previous launch and each time, grow your list by leaps and bounds. Sure, 20 new email subscribers a day from your blog is great - but how about getting 5,000 new subscribers in one WEEK! That's the kind of result you get when you release your own product and do a few strategic things well when you launch it. So, how does this work? It works because when you do a big promotion for your product you put out a lot of focused effort and deliver big value in a short period of time. You might think that having your own product is important because you make money when you sell it. That's true of course, but the real power is having a product means you can get affiliates to promote it for you - and lots of them. To help affiliates promote you can give them free resources to give to their readers, but in order for them to get the goods, the people need to join your list. The affiliates do it because they want commissions and they know that giving great value upfront before a product goes on sale is the best way to make more money. It's a win-win. You build your list much more rapidly, your affiliates make commissions when they make sales.